Privacy Policy

Predictive Analytics Decision Services

Driven by requests from its customers, PrADS delivers products and services through the Internet faster and more efficiently than ever before. The free flow of information must be balanced against data protection interests, and PrADS believes that a fair balance makes good business sense. 

This Internet Privacy Policy describes the privacy policies applicable to PrADS's Internet website,

Web Site Data Collection Practices

A visitor to the PrADS's web site is not asked to reveal any individually identifiable information. We collect some information about visitors indirectly through standard web logs, including IP address, what browser is being used (e.g., Netscape), and the domain name from which a visitor entered the site (e.g., or We normally use this information in the aggregate to administer and improve our web site. Some data may be traceable to an individual, but we do not normally seek to identify individuals unless we believe that someone is using our site improperly.

Through our web site, we provide opportunities for users to receive sales or promotional information about PrADS products and services of interest to them. A user who agrees may be asked to provide contact information (e.g., name, mailing address, email address, telephone and fax number) that we will use to provide information about these products and services.


We sometimes use an Internet device called a cookie to store login or other information on your computer. A cookie is a small amount of information that a web site transfers to your computer's hard drive. We use cookies to simplify your access and to tailor our services to your needs and interests. For some services, we offer users the choice of having an ID or password stored in a cookie so that you do not need to re-enter it when you return to the site. We do not store credit card numbers in cookies. No other site can read a cookie set by PrADS, and we cannot read a cookie that another web site wrote to your computer. Most Internet browsers are set to accept cookies. Users can reset browsers to refuse cookies and still use our web site, although access may be slower and less convenient.

Use, Disclosure, and Choice

Personally-identifiable information is used and disclosed as described below.

PrADS collects individually identifiable information from registered users to complete business transactions, fill and confirm orders for products and services, administer individual accounts, updating PrADS's databases, provide customer support and meet government regulatory requirements. Users may be contacted as necessary for these purposes. We ask each registered user to choose whether to receive promotional email updates about products and services offered by PrADS, and we will honor the choices made.

PrADS's business information products are licensed to authorized resellers and third party users for various business decisionmaking purposes. A company representative who registers at the web site may be offered an opportunity to obtain a PrADS D-U-N-S® Number for the company and may also be added to our database. Any person included in the PrADS database may ask to be excluded from business lists licensed for marketing purposes. For more information, contact PrADS Customer Service.

From time to time, PrADS compiles online transaction and registration information for internal analyses such as researching and identifying market segments and needs.

Confidentiality and Security Safeguards

PrADS takes technical, administrative and physical steps to protect against anticipated hazards such as unauthorized access to and disclosure of individually identifiable information. PrADS does not store users personally-identifiable information on its web servers. PrADS employees who handle confidential or proprietary information must treat it confidentially and may not disclose it to unauthorized third parties. PrADS employees are also responsible for the internal security of the information. Employees who violate PrADS's privacy policies are subject to a range of disciplinary actions.

Data Quality

Data quality is at the heart and soul of any successful information company. Working to ensure that data are up-to-date and accurate benefits the data subject and PrADS. To help ensure quality data, PrADS employs extensive measures, including direct contacts with businesses and quality review at both the point of collection and at the end of the data collection process.

Updates to PrADS's Data Protection Practices for the Internet

To keep up with the rapidly evolving Internet environment, PrADS will from time to time review and revise these practices and communicate any updates. Minor changes may be made at anytime without notice. We will update the version number and date of the notice when such changes are made. If we make a major change in the way that we use, disclose or protect Internet registration information, we will highlight the change in this notice and will provide advance notice of the change on the web site.